
What is the most important resource we have on this planet? Fresh water. We just cannot survive with out it. Fashion industry is very dependent on this valuable recource as water is being used in pretty much all phases in garment production from growing cotton or production of syntethic fibres, spin the yarn, dye, print and other treatments and even transport the goods. Making one pair of jeans takes an average 1893 litres of water. Sound a lot doesn´t it?! Well making one hamburger takes 2385 litres of water... This is why sustainability is so important also in fashion as it is in food production. Sustainable fashion labels take water consumption in concideration when planning production (among material, power, chemical and labour use). Upcoming and current fashion designers face this challenge as about 80% of the production phases are determined while designing the product and being sustainable has never meant compromising on style or quality. And it does not stop there. We as consumers are also responsible of the wear and (ecological) care of our fashions and how they are recycled after we´re done with them. As far as I see it I think garments and accessories (plus food and other commodities) should be marked with their "water footprint" the same way cars have carbon emissions marked on their info charts. For more on sustainable fashion production I recommended reading
Sustainable Fashion & Textiles - Design Journeys by Leonora Oppenheim.
Btw. Do you know how many litres you use every day by just taking a shower? You can count it by placing a litre/gallon jar under your shower an measuring the time it takes to fill it up. Devide your average showering time spent with this. My husband tested it after I had begd him to do it for over a year.. His showering time dropped from 35 min to 10 minutes after he did the math.
So sorry to screw up your Sathurday with some hard fact folks! I just think
the best accessorie a (wo)man can have is an aware and curious yet responsible mind topped with a smile :)Photos: Gisele Bundchen makes a splash wearing nothing but a dripping water dress. The 26-year-old Brazilian supermodel has unveiled a revealing new ad campaign that shows her in a see-through liquid dress. The former Victoria's Secret model stripped down to promote her own line of eco-friendly sandals called
Ipanema Gisele Bundchen.