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torstai 29. joulukuuta 2011

Trashion Goddess

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Here are some snap shots from our trashion book photo shoot. Minttu was wearing my prize jewel, an evening gown refashioned from 6 mens second hand leather jackets. The tutorial for covering clothes into strips of leather will be in the book, but from a smaller garment. With this I wanted to show you guys what it can be if you triple the amount of materials and working hours. She looked like a trashion goddess with universal connections and secret powers. I cannot wait to see the frames from Mikko´s camera..

Model / Stylist: Minttu Vesala Hair & Make-Up: Pentti Syrjälä

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sunnuntai 25. joulukuuta 2011

Missoni Pre-Fall 2012

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The one thing that in my opinion has given recycle fashions a really bad rep is using 70´s curtains as material in refashioning clothes when 70´s pattern and fabrics are not in style. But this floral + geometric patterned dress by Missoni is gorgeous. I think the trick this time is not that you are using vintage curtain bafrics, but to combine a 70´s geometric pattern with an 80´s granny floral in a similar color sceme.

Missoni Pre-Fall 2012 via Gypsy Rose.

Happy Holidays!

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This classic scandinavian Cristmas straw decor (Finnish olkipukki, English The Yule Goat) has been renewed by painting it white. Or what ever color suits your home best. Etsy also has himmeli's, the hanging geometric straw mobiles made from black and white and black dringking straws (by Melissa). Wonderful way to modernize a classic.

Happy Holidays to all.

Via Inspiration & Design.

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tiistai 20. joulukuuta 2011

Silky

shirt bodysuit

Don´t want to have to tuck in the shirt hem all the time? Sew panties together with a blouse hem and you´ll have the fanciest body suit around. Perfect for holidays and parties when you wear silky blouses with skirts or jeans.

maanantai 19. joulukuuta 2011

Haute Trashion Girls

OutsaPop Trashion book shoot

I did not think that I could feel any better than after last Friday when we shot Haute Trashion boys (that´s what I called this shoot). Then I get three hot gals and 25 new outfits in the studio... Music was loud, Mikko and Mr. Benito did their magic and they looked fabulous. Hot. Damn hot... Thanks you Monna, Hanna, Victoria and Janne for an amazing day!

I´m still looking for models to our upcoming shoots, so drop me a line if you´re in Helsinki and would be interested to be in the book.

This project will be beyond awesome when it is finished.

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lauantai 17. joulukuuta 2011

Haute Trashion Boys

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Yesterday we did the first shoot for my DIY fashion book with photographer Mikko Rasila and my documenter Maria Santto. I have been sewing and making clothes all week to have everything done in time and did not get much sleep last night. But staying up late can be very productive. I get these bursts of creativity when I´m super tired, like the idea to draw a Keith Haring inspired shirt somewhere between 3 and 5 am. It turned out so cool. First we shot the boys and tomorrow girls. My guys (Thank you Eelis, Joni and Janne!!) did a super job. I will definitely ask them to come for the later shoots. There will be a total of six shoots during this spring and summer with different themes. But it´s going to be amazing since I have the best team with me.

Making a DIY book like this and still going to a full time day job is a huge project (I´m sure I still have no idea how huge..). But I´m loving every minute of it! I´ll keep you updated on what´s going on so you´ll be able to take a trip to the sets and see how we did it.

It´s funny when people ask me how much I´ve written so far and I tell them nothing yet.. "..But how long have you been doing the book??" "Um, about two years now." "Ok..."

Yup, that´s how DIY fashion books are done! The writing comes last before editing and making the layout. Before that there are countless hours of planning shoots, outfits, browsing through flea markets for supplies and making the clothes and taking pictures of the tutorial phases themselves. I have no studio so I´m doing this at my apartment. The whole process started of editing my inspiration pictures folder to pick up the ideas and tutorials I wanted for the book. This took about a month as the folder is about 35 000 photos.. I ended up with a powerpoint presentation with 200 slides and continued editing from there. My apartment has been looking like this for the past months.. Not a very glamourous job. Sorry Mom for not inviting you over in the last months, but as you can see there is no place for you to sit! This is a creative space. Or what ever. :P

the creative space

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Mikko loves his job.

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Eelis giving me the Johnny Cash face.

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Joni playing it cool.

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Models come is handy as cable holders.

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Mikkos furry low rider studio assistant who will kiss everyone that comes to ground level.

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Janne working my Balenciaga inspired jacket.

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