torstai 15. maaliskuuta 2012
Selling second hand online
Anybody can set up a second hand or hand made goods shop by logging into Etsy or starting a blog. Or maybe do both.. But then there is the matter of How? Building an inspiring mood around your products is very important in sales so I suggest you shoot the pieces together with similar things or group them into outfits. I spotted these images over at FreePeople (also check out Supermarket Sarah) and I think they are a very good example on how to sell your clothes online or advertise them in your blog/website if you don´t have anyone to take the pictures of you wearing the pieces or on a model. The products are grouped by color and styling style and photographed with a backdrop and other simple visual elements like a chair or tray. Some borders and text (like your brand/blog logo) is added to support the mood.
But how to link your images to the shop? Use ThingLink. It is a brilliant service that enables you to link any part of your image to any website and then embend that linked image to your blog. You can use it for linking individual products in the blog images to your Etsy shop, or add additional info like inspirational links or music files to build the mood. It is quite genious. Finnish web-development at it´s best!
Do "this week" posts, where you will only concentrate on a particular theme. For example, "this week we love florals". This one you can link to a trend report or inspiration outfit/designer on Style.com. Remember to mark sizing and measurements in both centimeters and inches. From shoes it is smart to have one link represent the clothing/shoe size conversion table to make shopping easier for people outside your country.
SUPERMARET SARAH second hand walls: